SoftAtHome’s Orchestr’ON, Opens New Operator Revenues with Home Gateway App Stores
Now commercially available and with deployment being prepared by a Tier 1 operator, Orchestr’ON leverages prpl to let operators take control of digital home services, unlocking new revenue streams and service models.
PARIS, France – 10 April 2025 – SoftAtHome announces the commercial availability of Orchestr’ON, its operator-controlled Home Gateway App Store solution. A Tier 1 operator is currently deploying Orchestr’ON, marking a significant step in the evolution of operator-led digital services.
Orchestr’ON: A Fully Operator-Controlled Home Gateway App Store
Orchestr’ON is SoftAtHome’s platform for deploying, managing, and monetising digital services via operator-managed home gateways (HGWs). Based on prpl open standards, it gives operators full control to tailor their own App Store to fit their strategy and business model.
Unlike closed ecosystems, Orchestr’ON gives operators full editorial, commercial, and strategic control—deciding which services are offered, how they’re branded, and monetised. It integrates smoothly with OSS/BSS systems and uses the cloud for extended functionality and seamless updates.
Orchestr’ON is not just an app marketplace — it’s a fully operator-controlled, strategic platform allowing operators to run and monetise their digital service ecosystem. Operators—not vendors—fully control service availability, pricing, and branding. This empowers them to create curated, differentiated offers aligned with local market needs, strengthening their competitive edge and strategic autonomy. Fierce Network Research released a report on “How operators can capitalize on digital home services with prpl”.
Operator Benefits of Orchestr’ON
- Total Freedom & Market Adaptability
- Operators choose which services to offer, how to price, brand, and deliver them.
- The app store can serve as an open marketplace or a curated environment, depending on strategy.
- Seamless Integration & Service Delivery
- Supports both operator-branded and third-party apps.
- Easily integrates with existing OSS/BSS and customer management systems.
- New Revenue Streams
- Enables monetisation of premium home services via subscriptions, one-time purchases, or bundles.
- Acts as a controlled, operator-managed platform for value-added service providers.
- Future-Proof & Based on Open Standards
- Built on prpl open-source for multi-vendor interoperability.
- Supports containerised apps for rapid deployment and easy updates.
Consumer Benefits of Orchestr’ON
- Unified Home Service Experience
- Services run directly on the home gateway, reaching all connected devices—even those without UIs.
- A single interface to discover, manage, and subscribe to services across smartphones, TVs, and PCs.
- Broader Access to Digital Services
- Consumers enjoy operator-verified, high-quality services with built-in security and privacy.
- Offers a wide range of services, from connectivity optimisation to entertainment and smart home automation.
Some examples of Services Delivered via Orchestr’ON
- Security & Privacy: Home-wide VPNs, parental controls, and advanced cybersecurity.
- Smart Home: Automation, energy management, and connected appliance control.
- Connectivity: AI-powered Wi-Fi optimisation and network performance analytics.
- Entertainment & Gaming: Media servers, enhanced streaming, and more.
- Health & Wellness: Sleep tracking, elderly care, and digital well-being tools.
Tier 1 Operator Projects & Future Expansion
With a Tier 1 operator preparing deployment and multiple projects underway, SoftAtHome is accelerating the shift to operator-led digital services. Beyond connectivity, operators can now curate and control their own digital ecosystems — creating tailored Home Service marketplaces aligned with strategic goals and local demands.
Arnaud Bellivier De Prin, CEO at SoftAtHome, commented: “Orchestr’ON is a game-changer for operators looking to move beyond connectivity. It provides the foundation for fully managed, customisable digital home services, empowering operators to take control of service distribution, monetisation, and customer experience — all while ensuring seamless interoperability with existing infrastructure.”
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About SoftAtHome
SoftAtHome is an independent software provider with seven critical solutions: broadband (Connect’ON), Wi-Fi (Wifi’ON), security (Secure’ON), smart home (Things’ON), video (Watch’ON), analytics and QoE monitoring (Eyes’ON), and a new gateway Appstore environment (Orchestr’ON). With its products deployed in over 30 million home networks and millions of mobile devices, SoftAtHome helps telecom and network operators deliver enhanced digital home experiences. The company’s 300+ employees, mainly software engineers, are committed to innovation and actively contribute to open-source communities like prpl. SoftAtHome’s hybrid solutions leverage cloud-based components and software embedded in multiple mobile and fixed devices.
For more information: www.softathome.com or contact@softathome.com
Press Contact:
Marta Twardowska-Rienks for SoftAtHome
E: press@softathome.com – M: +31 621-184-585 – LI: SoftAtHome